· Kindness - We believe in the power of kindness to cultivate a connected and compassionate Los Angeles.
· Family - "We believe that we are all members of one family, whose common good depends on everyone's personal involvement." - Alex Spanos
· Service - We partner with leaders on the frontlines of impacted communities. Our work supports these leading organizations
· Optimism - We are a bright spot for our community. We recognize the difficult issues many Angelenos are facing, and we inspire joy and happiness.